Brand Agency Perth
Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organisation so that consumers can begin to associate your brand with your products or services. Branding is an iterative process and requires getting in touch with the heart of your customers and your business.Hubspot.com
We’ll help you create a professional brand!
Let our branding experts assist you with:
- Determining your target audience
Branding leads to awareness, recognition, trust, and revenue. If your brand doesn’t resonate with your audience, it won’t lead to that awareness, recognition, trust, and revenue. You must understand to whom your branding will be speaking. Who does your product serve? Who is your ideal customer? Why did you create your business in the first place?
- Establishing your mission statement
Why did you create your business? Answering this will help you build your mission statement, which defines your purpose and passion as an organisation. Before you can craft a brand that your audience recognises, values, and trusts, you must be able to communicate the purpose that your business provides. Then, every part of your brand (logo, tagline, imagery, voice, and personality) can reflect that mission and vision.
- Defining your values, features, and benefits
You must ensure that your brand is comprised of and inspired by elements that are solely yours: the values, benefits, and qualities that make your company unique. What sets your business apart from others? How do your products or services improve lives and contribute to success?
- Creating your visual assets
Once we’ve mastered the above steps, it’s time to move onto one of the more exciting parts of branding — the visual design: your logo, colour palette, typography (fonts), iconography, and other visual components.
As we create these elements for you, we build a set of brand guidelines (or a brand style guide) to govern the composition and use of your visual assets. This will ensure that whoever uses your new branding does so accurately and consistently.
- Finding your brand voice
How you communicate with your target market is also considered part of your branding. You want to define a brand voice that connects and resonates with your audience.
From your advertising campaigns and social media captions to your blog posts, ensure your tone is consistent throughout all of your written content. Give your audience a chance to get familiar with your brand and learn to recognise the sound of your voice. Better yet, master a fun, entertaining voice, and your customers will look forward to your social media and email updates.
- Putting your branding to work
Once we’ve finished designing and creating your new brand (or re-brand), we’ll integrate it throughout every part of your business. We’ll pay extra attention to ensure it’s displayed anywhere your business touches customers.
Talk to Host One – experienced brand agency Perth