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Get creative by using new top level domains to more clearly represent what your website is about. This will be incredibly useful for your organisation, whether it is a business, social group, sporting club, et cetera!
Top level domains are a great tool you can use because they are shorter and easier to associate with a certain type of organisation. Examples of top level domains include “.dentist”, “.video”, or “.band”, in comparison to the traditional domains we might be more familiar with, such as:
- .com / .com.au
- .net / .net.au
- .org / .org.au
Domain names are the foundation of your website and IT infrastructure. Your domain name will greatly affect how people find you online, and what’s more, it is the first point of contact that most people will have with your organisation. First impressions count, so it is common practice to consult a digital marketing specialist for assistance with the selection of a domain name.